Branding & Website
COVID-19 Resource Center
Firstrust Bank had a great need to quickly deploy a resource center to distribute content, applications, and documents to its business customers for the Payroll Protection Program. This program provided businesses with loans through the government, facilitated by financial institutions across the country. Loans can be federally forgiven, and the recipient of the loan will not have to pay back the loan amount. This necessitated timely information distribution in the form of an easy to navigate website and marketing automation triggered by loan details and borrower information.