Christian Betlyon Headshot
Hello

I'm Christian Betlyon

Digital Marketer

I’m an entrepreneur, digital marketer, technophile, dog lover and Philadelphia sports fan – among many things. I work as a Marketing Strategist for Allebach Communications, an advertising agency outside of Philadelphia. Helping businesses achieve goals through digital marketing drives me every day. My mission to connect with good businesses and good people, helping both succeed along the way.

I live in Conshohocken, PA with two of my best friends, and dog, Bogey. I spend much of my free time traveling, cooking and relaxing with my girlfriend, Laura. See what I’ve been up to.

I especially love baseball and consider myself a sabermetrician, playing in highly competitive fantasy baseball league with the boys from high school and college. I manage a small real-estate portfolio of rental units in PA and NJ. Contact me to chat about marketing, fantasy baseball, real estate, tech or anything else we may have in common.

Certifications

Education & Experience

2014 - 2017

Director of Strategy & Digital Services

Dynamic full-service advertising agency headquartered in the Philadelphia area. Specialization in food & beverage marketing; working with consumer and foodservice/trade clients. Expertise in emerging brands and new product launches. We provide Shopper Marketing services, consulting, brand strategy and development, packaging, PR, social media, interactive, digital and creatives services.

2012 - 2014

Digital Marketing Manager

MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.

Developed and managed digital strategy, marketing campaigns and interactive properties of financial representatives in Pennsylvania, New Jersey and New York.

Responsible for effective provisioning, installation/configuration, operation, maintenance,
training, and support of client relationship management system (CMS) and related infrastructure.

2010 - 2012

Marketing & Technology Coordinator

Newtown Athletic Club is a premiere family fitness and wellness center serving residents of Newtown, Richboro, Langhorne, PA & more.

Managed digital properties, customer acquisition strategies and search, email and social marketing campaigns for all revenue streams and club subsidiaries.

Served as the CMS Administrator, responsible for business intelligence reporting on membership contracts, employee management,
inventory, billing, point of sale, scheduling, and program registration.

2009

Strategy Intern

2007-2011

BS in Business Administration (Marketing)

Activities & Societies: Sigma Phi Epsilon, American Marketing Association, Philadelphia's Ronald McDonald House, St. Jude's Children's Research Hospital, Orientation Leadership

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