Christian Betlyon Headshot
Hello

I'm Christian Betlyon

Digital Marketer

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I’m an entrepreneur, digital marketer, technophile, dog lover and Philadelphia sports fan – among many things. My mission is to connect with good businesses and good people, helping both succeed along the way. Working with businesses to achieve goals through digital marketing drives me, but I didn’t dream of advertising products/services/people when I was a kid – I was just obsessed with technology.

I built my first website in 1999, I was in the fourth grade. (Dreamweaver was by Macromedia then!),

Built my first computer in 2001, a gaming rig with Pentium 4, 2GB RAM, and a light-up case.

Flipped dozens upon dozens of cell phones and computers throughout high school and college.

Hosted my first server and web-based application in 2010. (still rocking!)

You get the point, I’ve always been obsessed with technology. Which is why digital marketing came naturally to me – I’m a hybrid of business and geek.

Today my mission is to help businesses ignite growth with modern marketing, digital branding, and advertising strategies. I bridge the gap between marketing and the technology stack.

Can I help your business ignite growth? I work with businesses in different stages and sizes, I’d be happy to discuss yours.

 

Certifications

Education & Experience

2018 - Present

Director of Marketing & Sales Technology

With over 210,000 clients, 6.7 billion in client assets, and offices in New Jersey, Pennsylvania and New York, MassMutual Tri State is one of the largest financial services firms in New Jersey. We have over 175 dedicated Financial Professionals and Advisors conveniently located throughout the tristate area.

Drives the marketing and sales technology platforms at MassMutual Tri State, including branding, advertising, and acquisition, as well as directs the integration of electronic sales tools to enhance the client experience.

2014 - 2018

Director of Strategy & Digital Services

Dynamic full-service advertising agency headquartered in the Philadelphia area. Specialization in food & beverage marketing; working with consumer and foodservice/trade clients. Expertise in emerging brands and new product launches. We provide Shopper Marketing services, consulting, brand strategy and development, packaging, PR, social media, interactive, digital and creatives services.

2012 - 2014

Digital Marketing Manager

MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.

Developed and managed digital strategy, marketing campaigns and interactive properties of financial representatives in Pennsylvania, New Jersey and New York.

Responsible for effective provisioning, installation/configuration, operation, maintenance,
training, and support of client relationship management system (CMS) and related infrastructure.

2010 - 2012

Marketing & Technology Coordinator

Newtown Athletic Club is a premiere family fitness and wellness center serving residents of Newtown, Richboro, Langhorne, PA & more.

Managed digital properties, customer acquisition strategies and search, email and social marketing campaigns for all revenue streams and club subsidiaries.

Served as the CMS Administrator, responsible for business intelligence reporting on membership contracts, employee management,
inventory, billing, point of sale, scheduling, and program registration.

2009

Strategy Intern

2007-2011

BS in Business Administration (Marketing)

Activities & Societies: Sigma Phi Epsilon, American Marketing Association, Philadelphia's Ronald McDonald House, St. Jude's Children's Research Hospital, Orientation Leadership

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